One web presence for three family businesses.

The client

Matt McGill & Sons Collision is a family collision, towing, and mechanical business in Brewerton, New York. The family has been at it since 1981, and today the operation spans three shops: a collision & body shop, a towing & recovery operation, and a mechanical shop that goes by “1MPH Auto.” Between them, the family covers a vehicle's worst day end to end — the tow off the road, the mechanical work underneath, and the collision repair and paint that make it whole again.

What they needed

Three business lines under one family needed one connected web presence. A driver searching for a tow truck at midnight, a car owner booking an alignment, and someone dealing with insurance after a collision are all looking for different things at different moments — but it's the same family answering. The web presence had to let each line stand on its own for the customer searching for it, while making plain that all three belong to one established local business.

What we built

We built a central landing page at 668matt.com that acts as the family's front door and connects three dedicated websites — one per business line:

Each site speaks to its own customer, and the central landing page ties them together, so wherever a customer lands first, the rest of the family's services are one click away. The structure also keeps each service findable in search on its own terms — towing searches find the towing site, mechanical searches find 1MPH Auto — instead of competing inside a single page.

That separation matters because the customers really are different. The towing site is built for urgency: someone stuck on the roadside needs to see 24/7 recovery, roadside assistance, and flatbed service immediately, not scroll past body-shop content to find it. The mechanical site presents specialized work — alignment, ADAS recalibration, brakes — for the customer comparing shops with time to choose. And the collision side walks a customer through repair, paint refinishing, and insurance assistance at what is usually a stressful moment. One site per job, one family behind all of them — that's the whole idea, and the landing page at 668matt.com is what makes it read as one business rather than three strangers.

Services used

This build draws on our website design and hosting & care services — the same services behind every project in our work.

Related work

See how we built a findable web presence for a Liverpool dent repair shop in the Dents-B-Gone case study, or browse all our work.