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AV Prime · Case Study

A findable web presence for a local dent repair shop.

Dents-B-Gone — Liverpool, NY

A full business website, Google presence, and hosting for a paintless dent repair & auto detailing shop that customers needed to be able to find.

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The client

Dents-B-Gone is a paintless dent repair & auto detailing shop in Liverpool, New York. The shop handles the kind of work most drivers eventually need and rarely know where to take: paintless dent repair, hail damage repair, interior cleaning, polishing, full detailing, and window tinting.

What they needed

A local shop with no findable web presence needed one. Paintless dent repair is exactly the kind of service people search for the moment they need it — after a hailstorm, a parking-lot door ding, a lease return — and a shop that can't be found online at that moment simply doesn't exist for that customer. The work had to give the shop a professional home on the web, make it findable on Google, and make asking for a quote effortless.

What we built

We built the shop's full business website at dents-b-gone.com, along with their Google presence and the hosting it all runs on:

Every service, presented

Clear pages for what the shop actually does — paintless dent repair, hail repair, interior cleaning, polishing, detailing, and tinting — so customers know they're in the right place before they call.

Quote requests

A quote request flow built into the site, so a customer looking at a dent can describe it and start the conversation without phone tag.

Google presence & reviews on-site

The shop's Google reviews are surfaced directly on the website, and the business is set up to be found on Google — with managed hosting keeping it all fast and online.

The result is a single, professional home for the business: a customer who hears about the shop, searches for dent repair nearby, or follows a link from Google lands on a site that shows the work, answers the obvious questions, and makes requesting a quote the natural next step. And because we host and maintain the site, it stays that way without the shop having to think about it.

Surfacing the shop's own Google reviews on the site was a deliberate choice rather than a decoration. A first-time visitor weighing up where to take a dented panel wants to hear from other customers, and pulling those reviews onto the website means that reassurance lives where the decision is being made — on the services page, next to the quote button — instead of a tab away. Combined with the Google presence we set up for the business, the same shop that once had no findable web presence now meets its customers at every step: in search results, on its Google listing, and on a website of its own.

Services used

This build draws on our website design and hosting & care services — the same services behind every project in our work.

Related work

See how we connected three family businesses under one web presence in the Matt McGill & Sons Collision case study, or browse all our work.

AV Prime · Case Study

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